{"title":"New Arrivals","description":"","products":[{"product_id":"the-dahlia-set","title":"The Dahlia Set","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA pure raw silk kurta with delicate pin-tuck detailing on the front, paired with tailored pants featuring matching pin-tucks at the hem. 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The open-front jacket features exquisite floral embroidery, creating a subtle interplay of texture and transparency, while its scalloped hem and sleeves add a touch of femininity. Layered over a sleek, Charmmeuse Silk Slip and Pure Raw Silk Box Pants.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sef","offers":[{"title":"XS","offer_id":49699763323170,"sku":"","price":68000.0,"currency_code":"PKR","in_stock":true},{"title":"S","offer_id":49699763355938,"sku":"","price":68000.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":49699763388706,"sku":"","price":68000.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":49699763421474,"sku":"","price":68000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4264\/8354\/files\/5.jpg?v=1740858705"},{"product_id":"the-laleh-off-shoulder-with-box-pants","title":"The Laleh Off Shoulder with Box Pants","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA powder blue, textured Off-Shoulder ensemble featuring a fluid draped top with intricate beige embroidery and an asymmetric neckline. 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The kurta features delicate embroidery along the hem, adding depth and texture to its minimal silhouette. The pants, cut in an elegant asymmetric shape, are adorned with intricate tonal embroidery along the edges, creating a graceful and fluid movement. 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Model Is 5'7 and wearing XS\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sef","offers":[{"title":"XS \/ None","offer_id":49699813523746,"sku":"","price":60000.0,"currency_code":"PKR","in_stock":false},{"title":"XS \/ Bustier","offer_id":49702441451810,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"XS \/ Inner Slip","offer_id":49702441484578,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"S \/ None","offer_id":49699813622050,"sku":"","price":60000.0,"currency_code":"PKR","in_stock":false},{"title":"S \/ Bustier","offer_id":49702441517346,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"S \/ Inner Slip","offer_id":49702441550114,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"M \/ None","offer_id":49699813720354,"sku":"","price":60000.0,"currency_code":"PKR","in_stock":false},{"title":"M \/ Bustier","offer_id":49702441582882,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"M \/ Inner Slip","offer_id":49702441615650,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"L \/ None","offer_id":49699813818658,"sku":"","price":60000.0,"currency_code":"PKR","in_stock":false},{"title":"L \/ Bustier","offer_id":49702441648418,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false},{"title":"L \/ Inner Slip","offer_id":49702441681186,"sku":"","price":65000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4264\/8354\/files\/3_05538cbf-2053-4886-afa8-7e4ef7a76f04.jpg?v=1740858662"},{"product_id":"the-mahnoush-set","title":"The Aliya Set","description":"\u003cstyle type=\"text\/css\"\u003eAn ethereal ivory ensemble that exudes understated elegance. 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The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eAn ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish. Can be ordered with or without Sleeves. Model Is 5'7 and wearing XS\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sef","offers":[{"title":"XS \/ With Sleeve","offer_id":49699816735010,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"XS \/ Without Sleeve","offer_id":49703235879202,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"S \/ With Sleeve","offer_id":49699816767778,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"S \/ Without Sleeve","offer_id":49703235911970,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"M \/ With Sleeve","offer_id":49699816800546,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"M \/ Without Sleeve","offer_id":49703235944738,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"L \/ With Sleeve","offer_id":49699816833314,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true},{"title":"L \/ Without Sleeve","offer_id":49703235977506,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4264\/8354\/files\/5_32662769-b799-4971-b17e-922c61fb245f.jpg?v=1740858655"},{"product_id":"the-nazneen-kaftan","title":"The Nazneen Kaftan","description":"\u003cstyle type=\"text\/css\"\u003eAn ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis beautifully crafted kaftan, featuring intricate Adda work adorned with delicate pearls on the front, creating a timeless statement of elegance. Thoughtfully designed, this piece boasts slits at the back, adding a graceful flow to your silhouette. The lower slits near the ankles are accentuated with fine embroidery, enhancing the overall charm of this sophisticated ensemble. Model is 5'9 \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sef","offers":[{"title":"One Size","offer_id":49704203419938,"sku":null,"price":64000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4264\/8354\/files\/2_c89aca9c-0cd9-4962-b227-a75f43d76257.jpg?v=1740858646"},{"product_id":"the-lina-kaftan","title":"The Lina Kaftan","description":"\u003cstyle type=\"text\/css\"\u003eAn ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.An ethereal ivory ensemble that exudes understated elegance. The shirt is adorned with delicate tonal embroidery, intricately crafted to create a soft yet striking floral pattern. The sleeves feature fine pin-tuck detailing, adding depth and texture to the design. The tailored pants are embroidered all along the leg, seamlessly flowing into a sheer organza hem that lends an airy, graceful finish.\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eDesigned with a relaxed, flowing silhouette, the outfit is adorned with intricate white appliqué embroidery, delicately tracing botanical motifs across the fabric. 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